In this fast-paced modern world, people are constantly looking for shortcuts to get healthy.  The research being done by various doctors across the globe, have found cures of multiple diseases.  But, many of the drugs cost high and have some side effects due to usage of strong chemicals.  This has led to many of us going back to traditional medication like Ayurveda, Homeopathy, Unani and others.  All the methods, stress on making medicines by using naturally available herbs.  Many of the medicines also act as Health Supplements for healthy individuals, which I would call as Boosters.  There are plenty of brands in the market selling many products and it becomes hard to trust the brand.  Amway, one of the largest direct selling FMCG company across the globe and in India, has come up with Nutrilite Traditional Herbs Range.

Grandmothers Home Remedy

We Indians are used to trying out many Home Remedies whenever we fall sick.  And most of the remedies have been passed out across generations from our grandparents.  Most of us take up these remedies and get well.

Nutrilite Traditional Herbs Range has attempted to bring back the grandmother’s home remedy, in a Purer, Safer and Potent.  The products have been indigenously developed for Indian Market and in line with Government’s “Make in India” initiative.

Blogger Meet

Amways in association with Ebix recently hosted a Blogger Meet at the new Amway Digital Store in Indiranagar, Bangalore.  Agenda for the session involved talks from Amway India team, eminent doctor followed by Q&A session.  The event was attended by many Food, Lifestyle, Fashion, Travel, Fitness bloggers and other folks from media.

Simrat Bishoi (Head, Corporate Communication & CSR, Amway India) gave the welcome address and shared the importance of the blogger meet.

Ajay Khanna (Category Head – Nutrition and Wellness, Amway India) spoke about the Nutrilite herbal products, health benefits, process followed and approach going forward.  He strongly stressed on the need to take preventive measure to stay healthy.

Dr. C A Kishore (Ayurvedic Doctor, Bangalore) spoke about the traditional wisdom of Indian Herbs.  He shared plenty of Sanskrit Slokas and anecdotes to drive home the need for the using Traditional Herbal supplements.

Traditional Herbal Product Range

Our centuries-old health practices used holistic approach to maintain the right balance between our body & mind.  New Nutrilite Traditional Herbs range bring together the Best of Nature, Best of Science and Best of Traditional Wisdom.

Nutrilite Traditional Herbs range has introduced 4 new products including NutriliteTulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and NutriliteAmalaki, Vibhitaki & Haritaki.

The new product range are compliant to the new Nutraceuticals Regulations i.e., The Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).

Health Benefits

The Health Benefits of the products, as shared by the Nutrite by Amway are mentioned below.

NutriliteTulsi

• It helps to support Immunity Naturally.  Tulsi as we all knows acts as Potent Adaptogen and also has Antioxidant effect.
• 1 Tulsi Tablet = Over 100 dried, organic leaves of Tulsi Herb
• Recommended usage: 1-2 tablets per day with water.

Nutrilite Brahmi

• It helps to support Mental Agility Naturally. This in turn improves Attention, Alertness & Concentration.
• 1 Brahmi Tablet = 5 gm of raw Brahmi Herb
• Recommended usage: 1-2 tablets per day with warm water.

Nutrilite Ashwagandha

• It helps to support Vitality Naturally while rejuvenating body.  This in turn eases Stress, which is mostly due to work-pressure and reduces anxiety.
• 1 Ashwagandha Tablet = 3 gm of raw Ashwagandha Herb
• Recommended usage: 1-2 tablets per day with warm milk.

Nutrilite Amalaki, Vibhitaki, and Haritaki

• It helps to support Digestion Naturally while cleansing and detoxifying our gut.
• 1 Amalaki, Vibhitaki & Haritaki Tablet = 3 gm of raw Amalaki, Vibhitaki & Haritaki Herbs
• Recommended usage: 1-2 tablets per day with warm milk.

If in doubt regarding any of the product, its advised to consult external doctors before consuming.

Process Highlights

Amway has developed this new “Seed to Supplement” approach which ensures the selection of Right Farm, Right Plant, Right Part, Right Active Ingredient, Right Seed, Right Species, Right Extraction, Right Process and Right Product.

I heard that the manufacturing process focuses three key pillars of traditional herbs –Purity, Safety and Potency.  The Manufacturing facility has also earned LEED (Leadership in Energy and Environmental Design) Gold Certification, a globally recognized green building rating system given by the USGBC (US Green Building Council) for a healthy and resource efficient environment.

Purity – Certified Organic Herbs

The herbs sourced from certified organic farms that follow similar approach of growing, harvesting and processing plants.  Every ingredient used in Nutrilite products meet certification quality standards through strict quality control, and sustainable practices.

DNA Profiling, DNA Typing, or genetic fingerprinting approach used for identifying species by reading genetic make-up.  It helps in identifying better quality with active form and free from any kind of contamination/adulteration.

Safety

Nutrilite products undergo research, testing and formulated to help people towards optimal health.  The products are approved by FSSAI ensuring that its safe and premium.

Potency

Nutrilite Traditional Herbs Range exhibits utmost potency standards as they are Non-GMO Range and use Active Ingredients/Constituents.

Herbal supplements are prepared from certified Non-GMO sources to prevent any unknown health hazards and it ensures safety.  The quality and efficacy of Nutrilite new range lies in its high concentration of beneficial active ingredient(s) which are extracted right from the herbs.

About Amway & Nutrilite

• Amway India, wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA.
• Largest Direct Selling companies in the world with presence in over 100 countries & territories.
• Globally, its over 59 years old and worth US $8.6 billion.
• Amyway manufactures and directly sells high quality consumer goods.
• Innovation and industry-leading R&D with more than 1,200 patents.
• Nutrilite was founded by Carl F Rehnborg, who pioneered the study of plant nutrients and nutrition. It’s the World’s No 1 selling Vitamins & Dietary Supplements brand.

About Ebix ADAM

Ebix ADAM, the most credible source of healthcare information and interactive tools for hospitals and healthcare organizations.  A.D.A.M. provides world-class client service, strategic consultation and flexible implementation options to help maximize the benefits of its expanding suite of products.

Overall Experience

This was one of the most educative Blogger Meet I have attended in a long time.  It was great to hear Dr. C.A. Kishore speak about the various health benefits of Ayurvedic products.  I personally liked the approach taken by Nutrilte to use the traditional wisdom and come up with the new Herbal Range products.  It was great to get more info about the products from Amway team – Ajay Khanna, Simrat Bishnoi & Manish Panicker.  Individually every new product (NutriliteTulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and NutriliteAmalaki, Vibhitaki & Haritaki) seems to have great health benefits.  I will plan to consume some of the product to improve my Vitality, Immunity, Digestion and Mental Agility.

References

Amway
http://www.amway.com/
http://www.amway.in/

Ebix ADAM
https://www.ebix.com/adam